DO MORE OF WHAT YOU LOVE
Running a business efficiently requires that you invest in technology that saves you time and money, and makes your life easier (so you can do more of what you love instead of getting lost in administrivia). Below are some resources we use and love. (You can also check out the books that have informed the way we think and do things here.)
Software and Apps
BLUE YETI MICROPHONE
The best microphone – by far – in my opinion (based on my experience, and the huge number of people who agree, judging by the number of reviews and ratings on amazon: 19,187 ratings as of the date of this writing)!
It is a USB connection, which makes it super-simple to set-up. It has 4 different pick-up patterns, as well as headphone output and volume control, and an on/off button. You can choose can choose between silver, black or blue color, and it comes with an adjustable stand.
The downside is also what is so great for: It is super-sensitive on the pick-up – which means all noises register… On the other hand, since I installed it, no-one has complained about me sounding muffled…, and when I record video, my voice is recorded super-clearly.
SMALL LED RING LIGHT
Good lighting is crucial when you’re on camera, live or recording yourself. When I was exploring light rings for that purpose, I selected this one, because of its ratings, price, and different light options: 10 brightness levels, and 3 light modes, from white, warm yellow, and warm white.
It comes with two tripods: one for the ring itself, the other to clip-mount a smartphone. A 360-degree swivel ball mount is also included, and the ring is USB-powered for convenience.
Since my office has a window on one side of me, I have found that the different options to adjust the ring light have allowed me to balance the light in accordance with what the outside brightness is for the given moment.
SABRENT 60W 10-PORT USB 3.0 HUB
Seemingly everything that can be plugged in around my desk has a USB connection cable. Since there are only so many USB ports on my computer, I needed to get a HUB to accommodate the demand.
I chose this one, because it is highly rated on amazon (88,884 ratings as of this writing), and it has 10 ports: 7 USB and 3 smart charging ports. The USB ports provide data transfer speeds up to 5Gbps, and the smart charing ports deliver current speeds up to 2.4 amps per port (which I interpret as “fast charging”). Being that the hub is powered means that the connected devices continue charging, even when my PC is off.
LOGITECH HD WEBCAM C-525
With video conferencing here to stay, I needed a webcam that delivered a crisper picture. This one fit the bill.
The camera itself is a USB device, so you just plug it in. It has a base that enables you to sit it on top of your PC or Laptop monitor or another base, so you can have it at an angle you prefer. While the lens head itself swivels on the base, the real adjustments are made in the software for the campera. There you can make tweaks to suit your needs for lighting, color, contrast, angle, and zoom…
I’m very happy with this camera, and so are many others, based on 2,222 reviews as of this writing and an overall 4.4 stars rating.