YOU HAVE TO BE ON SOCIAL MEDIA
… BECAUSE that is where your audience is and where you can reach them en masse.
According to the Pew Research Center study “Social Media Usage in the U.S. in 2019” 69% of U.S. Adults are on Facebook, and about 74% of them visit the platform daily.
It’s an opportunity you can’t miss.
LEVERAGE & BUILD K-L-T
When you do leverage social media and are seen consistently by your audience, you create awareness of your services and products. With the right content, you don’t only stay top-of-mind, you can also become the go-to-source when the need for your service arises.
Building the know-like-and-trust factor takes time, consistency, and the right approach.
AND THERE ARE OTHER BENEFITS
EARN SEARCH ENGINE JUICE*
*a highly technical term you won’t find anywhere else 😉
Consistently posting content – whether you create it or source it from others – earns you search engine juice; it’s your reward for being so diligent.
And, as you continue to create content and diligently implement recommended, “white-hat” SEO tactics while you do so, you’re also growing the number of internal and external links to your assets AND increasing the number of keywords you can be found for. The more relevant content you will appear for in search engine results pages, the more you’ll be seen as an authority on the subject. All of which will rank you even higher SERPs.
Best of all, consistency with SEO’d content is an organic (unpaid) way to rank. Additionally, this method stands the test of time, as you will not be subject to search engine algorithm changes or penalized.
Having said all of that, consistently posting content to the relevant social media platforms does take planning, implementation – and time. And, when you find your time is better spent serving your clients, you can outsource this crucial element of your marketing plan to us.
Let’s explore what this can look like and what it can do for you and your business.