CONTENT = CLIENTS

“Content marketing” – the industry term for reaching your audience with content – is the best way for you to leverage your resources in creating clients, because it is effective, efficient and has durability (which is great for SEO; more on that later). 

And, of course, there are some must-do’s.

One of them is consistency:

Why?!

Because consistency is rewarded by search engines, and, search engines want to serve relevant, timely, and fresh content to web surfers at all times.

When your audience sees your content consistently, you can turn prospects into clients, while also staying top-of-mind with your existing tribe!

WHY CONTENT?

BUILD YOUR BRAND OVER TIME

Consistently posting and communicating with your audience – whether future or existing clients – builds your brand and the know-like-and-trust factor over time.

YOUR FUTURE CLIENTS FIND YOU

People go online to find what they want before they mobilize. You can be found through the (optimized) content you have posted. It’s a way to make a first impression to potential clients.

YOU STAY TOP-OF-MIND

When you’re consistently in touch with your audience, you’re staying top-of-mind. When they need you’re services they are likely to contact you.

YOU RANK HIGHER ON SERPs

Search engines favor fresh content. The more you post, the higher you rank in search engine results pages – organically. This means you spend less money on advertising, if any at all.

IT MATTERS TO YOUR AUDIENCE

The content you provide can be informative, entertaining, educational, or comparative. It’s of value to your audience, and it keeps them coming back for more.

IT MATTERS TO YOU

As a marketer, you can use content to generate leads, and then qualify, engage, and convert your ideal prospects into clients – as they will come to you. 

… AND, DID YOU KNOW?

of marketers

produce at least one piece of content each day. [eMarketer]

cost reduction

say content is superior to direct mail or PR. [Custom Content Council]

higher conversion rates

for content marketing adopters than non-adopters. [Aberdeen]

of marketers

use social media to deliver content to their audience. [CMI]

WHEN DONE RIGHT

CONTENT MARKETING supports your client journey at every stage of the buying cycle: 

⪢ Awareness

⪢ Interest

⪢ Trial

⪢ Buy

⪢ Loyalty

But: Consistency is Key!

Would you like to be a confident and consistent content creator?

You can make it happen!

INTRODUCING:

CONSISTENT CONTENT CREATORS CLUB

The CCCC is a live, interactive course:
You learn everything you need to know and you have a peer group for feedback, support and accountability.

1

KNOW THE WHAT & WHERE

Create content that meets your audience in their buying cycle.

2

PRODUCE CONTENT EASILY

Use tools to create and post content – without the tech overwhelm.

3

GET SUPPORT

Interact with your peers for feedback, support and brainstorming.

4

HAVE ACCOUNTABILITY

Stay on track by scoring points for consistency on our CCCC-Leaderboard.

YOU’LL CONFIDENTLY KNOW

YOUR AUDIENCE

Who they are and how this matters.

WHAT DRIVES ENGAGEMENT

What to post, when, how and how often.

USEFUL RESOURCES

Easy to use, free resources for content creation and curation!

PLUS YOU GET

PEER FEEDBACK

Eyes on your content, feedback and engagement from your peers.

ACCOUNTABILITY

… because we want to see you succeed!

READY TO HARNESS THE POWER OF CONTENT MARKETING?

We have put it all together for you! Click this button and see what it’s all about:

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