CONTENT CREATES CLIENTS
“Content marketing” – the industry term for reaching your audience with content – is the best way for you to leverage your resources in creating clients, because it is effective, efficient and has durability (which is great for SEO; more on that later).
And, of course, there are some must-do’s.
One of them is consistency:
Why?!
Because consistency is rewarded by search engines, and, search engines want to serve relevant, timely, and fresh content to web surfers at all times.
When your audience sees your content consistently, you can turn prospects into clients, while also staying top-of-mind with your existing tribe!
WHY CONTENT?
BUILD YOUR BRAND OVER TIME
Consistently posting and communicating with your audience – whether future or existing clients – builds your brand and the know-like-and-trust factor over time.
YOUR FUTURE CLIENTS FIND YOU
People go online to find what they want before they mobilize. You can be found through the (optimized) content you have posted. It’s a way to make a first impression to potential clients.
YOU STAY TOP-OF-MIND
When you’re consistently in touch with your audience, you’re staying top-of-mind. When they need you’re services they are likely to contact you.
YOU RANK HIGHER ON SERPs
Search engines favor fresh content. The more you post, the higher you rank in search engine results pages – organically. This means you spend less money on advertising, if any at all.
IT MATTERS TO YOUR AUDIENCE
The content you provide can be informative, entertaining, educational, or comparative. It’s of value to your audience, and it keeps them coming back for more.
IT MATTERS TO YOU
As a marketer, you can use content to generate leads, and then qualify, engage, and convert your ideal prospects into clients – as they will come to you.
… AND, DID YOU KNOW?
of marketers
produce at least one piece of content each day. [eMarketer]
cost reduction
say content is superior to direct mail or PR. [Custom Content Council]
higher conversion rates
for content marketing adopters than non-adopters. [Aberdeen]
of marketers
use social media to deliver content to their audience. [CMI]
WHEN DONE RIGHT
CONTENT MARKETING supports your client journey at every stage of the buying cycle:
⪢ Awareness
⪢ Interest
⪢ Trial
⪢ Buy
⪢ Loyalty
But: Consistency is Key!
Would you like to be a confident and consistent content creator?
You can make it happen!
INTRODUCING:
CONSISTENT CONTENT CREATORS CLUB
The CCCC is a group of content creators who realize they want to create content consistenly, be inspired and exchange ideas, get feedback and support from their peers, and have that element of accountability to finally – and consistently – implement!
1
KNOW THE WHAT & WHERE
Create content that meets your audience in their buying cycle.
2
PRODUCE CONTENT EASILY
Use tools to create and post content – without the tech overwhelm.
3
GET SUPPORT
Interact with your peers for feedback, support and brainstorming.
4
HAVE ACCOUNTABILITY
Stay on track by scoring points for consistency on our CCCC-Leaderboard.
YOU’LL CONFIDENTLY KNOW
YOUR AUDIENCE
Who they are and how this matters.
WHAT DRIVES ENGAGEMENT
What to post, when, how and how often.
USEFUL RESOURCES
Easy to use, free resources for content creation and curation!
PLUS YOU GET
PEER FEEDBACK
Eyes on your content, feedback and engagement from your peers.
ACCOUNTABILITY
… because we want to see you succeed!
