YOU HAVE A BRAND ALREADY
A brand is a distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others.
On a personal level, your brand is your reputation. It’s how you are perceived by others. Each interaction with others – whether in person or online – is shaping your brand. Your brand is your calling card.
A STRONG BRAND HAS BENEFITS
When your brand is understood and easily communicated by others, your marketing efforts become more effective. Those that know your brand can easily relay its features and benefits.
BRAND MANAGEMENT IS ESSENTIAL
When the experience others have with your brand is consistent, you build a strong reputation. Conversely, when the way others experience you or your business is inconsistent, they loose trust, and you lose – a prospect or even a client – to your competition.
YOUR BRAND ISN’T ABOUT YOU!
Your brand is about them! It’s about what your target audiences see, hear, communicate and perceive about you and your business.