YouTube is owned by Google (the #1 search engine) and it is also the world’s #2 search engine. For these reasons alone, your business should have a presence on this platform.
Having a YouTube channel, does not mean that it must be filled with studio-quality, professionally edited video content. If you have taken a look, you already know that most of the videos on this platform of the “home-made” kind. Here is the good news: With some tweaking, you can use what you’ve already created and populate your channel with some good content just to get going. [For inspiration, read “Create Once, Impress Many Times“]
As with all online activities, especially when content is optimized, you’ll be rewarded with “search engine juice”, which will organically rank your business higher in search engine results pages.