Businesses without websites
It’s true. People will look up a business online before they will pick up the phone or go to its location. Don’t you? If you’re in business, you must have a website.
And, yes, there is much hype about what businesses should and shouldn’t have on their websites, or how functional they need to be.
Do you really need all the bells and whistles that are available? Probably not.
Does your website really have to be mobile-ready? Yes!
Did you know more than 62% of your website visitors
will arrive from a mobile device?
How long did you stay on the last website that did not display correctly on your smart phone or tablet? Was the text even readable? Or did you have to scroll left-to-right to read a full line or view the entirety of an image? Was it easy to navigate? Could you easily launch the app to place a call? How long did you stay?
Do you need basic or advanced Search Engine Optimization?
The two are entirely different, although having basic SEO in place is a must in our book. This includes the use of keywords, descriptions, categories and tags, SEO-ed images, text readability, and more. Advanced SEO takes all of this a step or two further and is a more technical approach. It also involves off-site online activities.
And then there is the design platform itself. Much hinges on it:
- How much control do you have over the design itself?
- Can basic SEO be integrated?
- Can functionality be added as your business grows?
- Can you easily add content?
- How long will the platform be available?
How do you know which questions you are not asking?
It can be overwhelming, right?!
No worries. If you’ve been contemplating getting a website for your business, or upgrading an existing one, we can help you get started:
Download our Website Design Checklist [coming soon]. It’s free, and we hope you’ll find it helpful!