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Ponderings

The path to success is to take massive determined action.

Knowing Your Avatars Saves You Money and More

Have you heard the term “avatar”? No, it’s not about the 2009 movie; rather, in today’s tradigital (= traditional + digital) marketing environment, an avatar is a persona that represents your clients or those who could refer potential clients to you. And, if you’re in business, that is basically anybody you interact with: either the…
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