LinkedIn is the premier virtual professional network in North America. If you are in business, you should be part of it.
Businesses should have a company page, whereas individuals use a profile. Those that are the face of their business (DBAs, sole proprietors, solopreneurs) may consider using their profile exclusively as their professional presence on this platform.
When you have a profile, the network allows you to join groups that are specific to your industry or relevant to your target audience. Both circles provide you with information on current topics of interest.
To take advantage of all the benefits LinkedIn offers, be sure to
- fill in something in each component of your profile;
- use keywords (these are the words others would use to find you);
- update your information on a regular basis;
- participate in discussion groups;
- post information of interest to your audience (check out this cheat sheet if you are wondering what type of content to post);
- author articles and post them to “The Pulse”.
Any activity on this (or any online) platform earns you (or your business) “search engine juice.”
Think of LinkedIn literally as a professional networking event. It is a great opportunity to engage with others in your industry, set yourself apart from your competition, and build your brand.