Much has been said about search engine optimization (SEO), what works and what doesn’t; what might work, and what might not, and how it can cost a pretty penny…
You can spend a lot of time and energy – and even more money – in hopes of attaining a higher ranking on search engine results pages (SERPs) for your website. The SEO service providers will tell you that they can get you to rank on the first page of SERPs, but that it’ll cost you…
Whether it makes sense to spend the capital really depends on the type of business you have, what you’re selling, who your competition is and what they’re doing, and if that’s where your clients are looking. (There have been cases where businesses did spend a good chunk of money to rank high in SERPs, but, as it turns out, the rankings were varied and never high enough. To boot, SERPs is not how their clients came to them.)
We take an organic approach, one that is safe and does not run the risk of failing due to search engine algorithm changes.
We do the basics, of course, which is to ensure the meta tags, keywords, descriptions, and headings are well defined. We refine the text to adhere to certain conventions that have withstood the test of time. We show our clients how everything they do – or we do for them – online or offline – can drive traffic to their site.
This way, SERP rankings for websites increase naturally over time and are “earned” and thus unlikely to be penalized by any search engine algorithm updates.
We also encourage interesting, relevant, and regularly updated content on webpages, with the latter also favored by search engines and rewarded with a higher SERP ranking.
The links that will then be served to the websurfer are listed in the “organic” or unpaid section of the SERP results, where prospective clients are more likely to trust the listing (vis-à-vis the upper section of a results page that generally features paid-for advertisements…; when was the last time you intentionally clicked on one of those?!).
Should you wish to pay for advertising on the web, do so with a keen eye on A/B testing, visiting IP addresses (really, who needs 1000 clicks from some *-stan country?!), and scrutinize your ROI, among other parameters.
There are a number of outlets that will have you think you need to spend a ton of moola on online advertising/marketing/campaigns to x-times your revenue stream, and that is not necessarily the case.
Bottom line: Know how your customers find you, and then decide how to spend your (online) marketing budget.