A headshot is often the first impression a prospective client will have of you. What do you want that to be?
When you see headshots on business cards, social media and web sites or other print materials, do you form an opinion about the person when you look at it? I do.
Based on the image, do you feel like you do or don’t want to do business with that person? I do. And, yes, I’ve seen good ones and bad ones and have made decisions accordingly.
Studies have shown that social profiles with headshots receive more views. Others have stated that “without a headshot, you practically don’t exist.”
I am a big proponent of using headshots on social media profiles, and here is why:
With much of our communication happening on digital platforms and other non-personal media, people are craving that personal connection. An image of someone is the first step to creating a sense of knowing that person. Especially if you are offering a service, you are your brand; in media, your face is representing your brand. Since your business is built on that personal connection, that sense of familiarity and likability, use an image of you to start that relationship.
Of course, not all photos of you are appropriate. As a matter-of-fact, only professional headshots will do – if you want to make a professional impression, that is. [Here is a related article from INC.: “The Do’s and Don’ts for Taking the Perfect LinkedIn Profile Picture“]