Facebook started as a person-to-person social network. Now it has grown into a powerful marketing tool where businesses can connect with their consumers.
Did you know, according to the Pew Research Center, in a study conducted March 17 – April 12, 2015
- 72% of adult internet users have a profile (this is a whopping 62% of the entire adult internet user population
- 77% of its users are women, 66% are men
That is pretty impressive, would you agree?
And even more so, 70% of Facebook users log into the platform at least once a day, sometimes more often.
Think of Facebook as being at a community event. The language and tone you would use on this platform is similar to how you’d have a regular conversation with your clients: Less jargon, maybe a bit more casual.
Content can be more visual. We recommend content be accompanied by a graphic. When images are used, your content is more likely to be viewed. Images that are optimized will also earn you “search engine juice” and your business will rank higher in search engine results pages and be more easily found.
And, speaking about being found in search results, there are many opportunities to optimize your page (this is not your personal profile) as well. Using the correct category and contact information will make it easier to be found by those searching with specific keywords through “Graph Search.”
Did you know, Facebook is also the most popular social media app people use on smartphones? So, be sure to make your content mobile friendly.
As a business who markets to consumers, Facebook offers a great opportunity to build an audience and engage with your clients. (And, if you are wondering what kinds of things to post, here is a free cheat sheet that will inspire you.)