Effective elevator pitches come in many varieties, and here is just one that you may find suits your style.
When someone asks you “So, what do you do?” – they’re not really asking you about your job title or function. Rather, this is an opportunity to convey a concise message about your service or product.
To make your pitch sound less rigid – as if it were a prepared statement, for example – use this simple hook-line-sinker formula:
Instead of providing a direct answer, start out with “Do you know….?” and describe a pain or need that your service/product addresses.
Proceed by describing “What I/we do…” (to address the before-mentioned pain or need) followed by a clear description of the service/product you deliver.
Present the BIG BENEFIT by adding “So that…”, explaining why your service/product is valuable to the customer.
And finish by stating who your ideal client would be.
Make it brief, but memorable and use easy-to-understand language.
Even if the listener is not your ideal prospect, at least now they can retell what it is that you do. And, hey, you never know who knows whom; they may already know someone could use your products or services, and who may become your ideal client.