WHY HIRE A BUSINESS COACH?
People seek out a business coach for various reasons, including a need to improve cash flow, increase team productivity, enabling better teamwork, have better systems and processes, leverage their resources better, developing an exit strategy, and more. However, the focus of the coaching engagement changes over time. The initial perceived need of “I need help with my business” may morph into “I need help in how I approach my business.” For example, a client who struggles with attracting new clients to his business, quickly learns that his marketing funnel needs improvement. Through the coaching process, he then uncovers that he has a problem with procrastination, communication skills, or a fear of failure.