Business owners who want to be more active in social media, often lament that they are challenged by content, specifically what to post. If you find yourself asking the same question, you’re not alone, and it may not be as hard as you think.
Here is what to keep in mind: social media platforms serve to attract prospects to your business and then nurture the relationships you’ve created. It’s just like it happens in life. When you’re in a conversation with another business person, you’d find yourself talking about a timely topic. You’d talk about it in an engaging way. And, you’d also choose a topic that was relevant to your world of business (but not always).
Make content timely, engaging, relevant,
and, yes, even entertaining.
What specifically this means for you and your clients depends on your personality. Yes, your personality. Why? Because people are still doing business with people. We are human, and humans connect through conversations and sharing stories.
Take an opportunity to share an inspirational story, write about something that happened behind the scene, rant on something that you feel strongly about, let your guard down (within reason, of course). For business purposes, telling a story is even better, when you can relate how your service or product solved a problem for someone. You highlight a pain and offer a solution. These are elements that connect with and engage your readers.
Talking about engagement, social media is ideal for that. You have the opportunity to create a dialog. You’ve probably “liked” or “shared” what others have posted. When a reader does this for you, thank them. Your reader will take note. When anyone leaves a comment, use the opportunity to respond and engage. Or take the first step yourself: initiate the online conversation by asking a question, posting a challenge, holding a contest, offering a freebie…
Content is everywhere.
Sources of inspiration for content are plentiful. As is the case with this article, you can write about relevant conversations you had with your clients or colleagues. Share an article or study that you read and thought was interesting. Post a meme. (Download this Content Cheat Sheet to keep you inspired.) Simply assume that what interests you also interests your audience.
Notice that what you post does not have to be created by you – at first; eventually, you do want to offer some original content. Ease into becoming more active. As you do, also take opportunities to promote your business. You’ve heard about the 80/20 rule: For every four postings, add another one that promotes your service or product.
Keep in mind, though, there are no hard rules. Make your own rules. Find your own pace. Notice what works and tweak your approach accordingly. More importantly, promise yourself not to let the perfect stand in the way of the good, and just do it.